Why consider factors that affect on-page and off-page SEO? You need to give attention to this because search engine optimization (SEO) is an important addition to any online marketing effort. Proper implementation can lead to amazing results. A higher search engine ranking leads to an increase in traffic (website visitors) and sales.
Therefore, your goal is to be at the top of search results on Google and other major search engines. With a better SEO strategy, you can achieve this.
So, let us look at some factors that affect on-page and off-page SEO and how these can impact your search engine rankings.
Factors that affect On-Page SEO
1. Add good title tag
You will need a title tag on every page of your website. This way, search engines and visitors will know the topic of the page. The title tag should be 70 words or fewer. The title tag should include the keyword, or key phrase that you want to rank for.
2. Write good meta description
Use this description to explain in more detail what the webpage is about. Include the keyword or phrase within this description too.
3. Create sub-headings
Using subheading makes your content easier to read. It also helps improve your search engine rankings. You can use them to add additional keywords and key phrases to your content. This will also help search engines to better understand your content.
4. Build internal links
This technique can be powerful enough to rank individual pages without any external (off-page) SEO. Just put a link in your smaller articles to a main, more authoritative piece of content. This helps the longer content to rank higher.
5. Use image name and ALT tags
Give each image on your website a name that includes your chosen keyword. Search engines can index these images. These search engines may display these images on search results.
6. Avoid over-optimizing
When creating content for your website, it is important not to over-optimize the content. This means that it will benefit you to sparingly use the main keyword while including related keywords and phrases. You may be able to rank highly for these other keywords as well.
7. Make your website mobile-friendly
These days, most searches and social media traffic will come from mobile devices. So, it is important that your website works properly on your mobile. If your website is mobile-friendly, this will impact your user experience, and therefore your ranking signals, negatively.
Factors that affect Off-Page SEO
1. You must build trust
Trust has become an important ranking factor. It shows the search engines that what you say is accurate and that visitors can trust your content. To develop trust, build high-quality backlinks from other trusted sources and ensure that your content is high quality and accurate.
2. Build backlinks
Most SEO experts gain backlinks by building relationships with other websites. It is crucial to avoid spamming your links or building them too quickly. This could result in your website becoming de-indexed, which is essentially being banned from search engines such as Google.
3. Get social signals
Getting likes and shares from social media may have an impact on your search engine rankings. So, it makes sense to create the most valuable content you can and share it on your own social media accounts, where others can like and share it too.
These are some factors that affect on-page and off-page SEO. Make any necessary changes to your website to achieve a boost in rankings and sales.
It is good to remember that search engine optimization and SEO services takes time to work. Better SEO ranking will not happen overnight. It may take many months to see the results. However, it will be worth all the effort once you start getting targeted traffic to your website.