All successful internet marketers knows that quality or targeted traffic to your website or product is required to increase online sales. Without quality traffic to your website your products or services will not sell. This is why every successful online marketer put a lot of hard work on getting quality traffic that are targeted. A good email list can help you achieve good quality traffic.
There are many ways you can optimize your web pages to attract more traffic. One of these ways is through good SEO. You should familiarized yourself with SEO or contact an SEO expert. You can also use forum marketing, Facebook marketing and other social media platforms to drive traffic to website and products.
As visitors start coming to your website, it is important to retain them as long as you can. This is where building an email list becomes very important. Ask your readers to subscribe to your email list so you can send them regular updates. However, you MUST ensure that your website have informative material that will make your readers want to come back. If your readers don’t like what they see on your website, they will not subscribe to your email list and you will not have return visitors to your website. On the other hand, visitors who like what they read on your website will want to know what you have to offer next and will subscribe to your email list.
What you should give to get Subscribers to your Email List?
Some marketers offer free gifts to anyone joining their email list and that is not a bad idea. For instance, a website about dog training offers a free e-book filled with tips about how to get a dog to do basic tricks such as roll over, sit, stay, etc.
You should find something informative and of great value in your own niche to use as an incentive to get your readers subscribe to your email list.
Once you have set up an email list, it is important that you keep your subscribers engaged. Your subscribers should get used to receiving one to two emails from you each week.
Remember, though, that they are not subscribing to your email list in hopes that you will try to sell them something. They are subscribing because they want more information and they think you will provide it. So, most of your emails should contain just that – the valuable information they are seeking.
When you email your subscribers, it’s okay to provide a link to an article or page at the end of the email that you think is of added value to what you’re sharing with them. But you should not make it your main focus by including several links.
Once you’ve engaged your subscribers with several informative content and have created a good relationship with them, from time to time, you can send them emails with links to your product or an affiliate product you’re promoting that solve a problem they have. You shouldn’t over do this because you want to maintain the fine relationship and trust you’ve built. You should continuing to send valuable information without asking them to buy anything.
Also, don’t fall into the bad habit of asking many questions or posing a lot of problems only to force your readers to buy something to get the answers. I don’t know about you, but when I get emails like that I quickly hit the “unsubscribe” button. You can present a resource, but questions asked in your email should be answered.
People join your email list because they want to believe in you. They want to believe that you will provide valuable information that will interest them. Don’t let them down! Don’t abuse their faith in you!
You can drive a lot of targeted traffic to your website through your email list. Just make sure that the information you send your subscribers is an information of value and they are seeking it.
Based on my experience, you will never fail with email list building once you do it right. Put some effort in it, you’ll see the results.
What tools can you use to Build you Email List?
There are many email marketing tools that will make it easy for you to start and manage your email list. Some are free and others are paid.
If your website is built with WordPress, you can use the “MailPoet Newsletters” plugin. This is a fantastic plugin to build and manage an email list. It’s free, easy to use and efficient. We’ve used this plugin on many WordPress projects and the results are great.
GetResponse is one of the email marketing system we currently use. GetResponse have a FREE 30 days trial with no credit card required for you to take a test drive.
Aweber is also another Email Marketing system we’ve used. You can also take a Free Test Drive with Aweber. Use the form below to get an immediate test drive access from Aweber.
You Too Can Have More Sales!
Aweber has been helping businesses like yours and internet marketers increase sales and revenue while building strong customer relationships using an optimized opt-in email marketing system for more than 10 years.
There are many other Email Marketing system you can find by doing a simple Google search.
Whichever email marketing system you decide to use to build your email lists, focus on doing it right. Follow the suggestions on this article. It will make your life easy. You will enjoy great engagement with your subscribers and you’ll see your sales and profit increases.
2 thoughts on “Email List Building Is Key to Internet Marketing Success”
Samuel McEdwards, Thank you very much. Great article
You are most welcomed James. Hey, great job at Advertising.com. To your success!