The Internet has gone mainstream in how people do business. A company without a website is like a company that is not listed in the yellow pages.
Over the years, internet marketing has evolved. In the past, people have to sit at their desks to check email, shop online, pay bills, or just to browse the web. Nowadays, people can do all of that and more using their mobile devices. This has been great for marketers. That means your customers can see your marketing messages anywhere at any time. Welcome to mobile marketing!
What should you do to get the best out of mobile marketing?
For one thing, you should make sure that your website is mobile friendly. If users are browsing through your website, it should have good navigation so they can find information easily. Your full-size website will not fit onto the mobile screen unless you make it responsive to all screen sizes.
The information on your mobile website should fit neatly on the screen so users will not have to scroll left and right to view your content. Content that is too wide to fit on a mobile device screen can be annoying and it will discourage users from browsing your website.
Mobile users expect web pages to load fast. So, you should limit the number of images displayed on your mobile site. Size your images so that they do not take up the whole screen. Thumbnail size is appropriate. Also, keep your file sizes down so your pages load quicker.
Once you’ve made your business website mobile friendly or create a mobile version, you can now work on driving traffic to your website targeting mobile users by using various mobile marketing strategies including sending text and voice messages.
Invite your mobile visitors to sign up for text updates, and provide an easy way for them to opt out. A lot of people do not like to sign up for email lists because they fear that they will get spam email for life. However, if you are clear about how they can opt out easily, that will take away those fears and more visitors may choose to sign up for a try.
When you send your text updates, do it at a time when your visitors are mostly online. Because of the time differences geographically, you should divide your lists of subscribers by geographic locations. That way, you can send out your text updates to your groups at different times that are more appropriate for that specific group.
Keep your text message short, and only text if you have a really good offer or information to share. If your visitors get too many messages from you that they think are not important, they will stop reading them and opt out. Keep in mind that they may have hundreds of other text messages to go through, so make yours stand out and full of helpful information.
Mobile marketing can be combined with your other marketing strategies. Try it with video marketing or social media marketing. All of these can be targeted to mobile users. This will create a winning mobile marketing strategy that will boost your business.
Mobile Marketing is a great way to boost your business. Give it a try!
If you’re looking to try mobile marketing for your business but still not sure of where to start or you simply want a professional guide, contact us. We’ll be glad to help your business grow. We can provide you with the mobile marketing guide you need or do everything for you by implementing a complete mobile marketing strategies for your business.