Are you seeking to win in your local search engine optimization efforts? There are ways to improve local SEO to help you achieve just that. There are local SEO techniques you can use to succeed. For example, you can switch your focus towards usability and building a community.
Try these 8 strategies to attain high local SEO rankings:
#1. Building a community
Perhaps you are good at bringing people together. You can create a forum or build your social media presence devoted to the needs of your prospective customers. As this community grows, you can then send your audience towards your offers.
#2. Use a brandable domain
If you go back a few years, everyone was trying to build their websites on domain names that exactly matched their keywords. This worked for a while, and you could rank these websites near the top of the search engines with very little effort.
Nowadays, things have changed and brandable domains are the way to go. When you create a brand, you build a unique presence for your business. This is essential when attempting to rank locally.
#3. Build an intuitive and responsive website
Even with many free web-builder software available, there are still plenty of local businesses with poor websites. Sometimes, it is best to pay for an expert to create a professional website. This is important if you want to outrank your competitors.
A responsive website is essential to ensure that your website works on all devices. It is important to note that, these days, most web traffic comes from mobile devices. So, you must make sure your website is mobile-friendly.
#4. Use on-page SEO
It is important to optimize your website is you want to rank higher. You should ensure that each page on your website is optimized with the proper title. Heading tags and other meta data are very important. You should properly name and tag images for better accessibility. Choose keywords that are appropriate for your website.
Do not focus on ranking globally or nationally. However, put your effort to rank locally. Add local place names on your page titles. For example, “restaurants in New York” or “restaurants in Manhattan” instead of just “restaurants.”
#5. Speed up your website’s loading time
Website loading time is a ranking factor that many website owners fail to address. If your website is slow to load, users will exit it quickly. If your bounce rate is high, it will have a negative impact on your SEO efforts. So, put some effort to improve the speed and load time of your website.
#6. Verify your business with Google My Business
If you want your business to appear on Google Maps, you’ll need to verify it with Google My Business. Once you have done this, your business will have a greater chance of appearing on Google map and search results. So, work on this right away.
#7. Build local citations
Citations are when your business name, address, and phone number are listed on the web on other websites and online directories. These citations help to boost your visibility on Google Maps and local search results. The more citations your website has, the better chances your website can have to perform better and rank higher. Therefore, put effort in getting more citations.
Be consistent with the details across all of your listings. If you are not, it can harm your overall visibility. You can use our business listing scan tool to see how your business is listed on the internet.
#8. Earn reviews from customers
Encourage your customers to publish reviews of your products or services. These reviews help to build trust in the search engines, plus you will be building trust in the public too.
So, If your aim is to succeed at local SEO, you will not need to focus too much attention on content marketing. So, implement these local SEO techniques. You can see a significant increase in your local ranking.
These are some ways to improve local SEO. There are other local SEO techniques you can implement. However, using these listed here will get you off to a great start. So, get to work and see the good results. If you need help, we can help you. Contact us.